- You call and before you give them your name and address, restaurants and takeout parlours have already caller-IDed you and know exactly who you are, and what you want to order.
- Chinese takeaway place knows that you keep coming back week after week ordering the same old sam-siew fan (with soy chicken, NOT duck) that they don't even bother trying to attract future custom with free keropok anymore.
- Delivery man thinks you are now his friend and tries to make conversation each time but really, all you want is to eat your food.
4. Today, when you receive a text message informing you that you are a valued customer at
[so-and-so] pizza place and that you can order your favourite pizza at a special price.
Currently doing: what else? waiting for my takeout.

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